Discovery Attribution
explainer video

Discovery needed an animated video its team could use to introduce a measurement offering to advertising clients, current and prospective. The script came from the client. We developed the storyboard and directed the character design and animation, turning abstract concepts into a visual story.

The story follows two characters: a ball that keeps transforming, and a minimal user. The way they interact runs through the whole video. As the explanation moves forward, the ball changes shape and moves between channels.

We kept the visual language simple on purpose, so the attention stayed on how the elements relate to each other. Motion and transitions did the work of clarifying the complex ideas. The result is a clear way for Discovery’s team to present the offering and support their conversations with clients.