Method
Choliseo

Method makes body wash. So for an activation at a Bad Bunny concert, Zubi went straight to the restrooms at Puerto Rico’s Choliseo and turned them into colorful spaces inspired by the island’s cultural life. Tiles, bold graphics and playful details made them a backdrop. Concertgoers took the photos and shared them.

Then Zubi made commercials about it, documenting the transformation and how the audience reacted. We helped make them, from the cut to color and VFX, and developed all the art for the supers, the animated words on screen, in English and Spanish.

The campaign had to move fast, so Vane, our editor, worked on set in Mexico. By the next day, there was a cut of the pieces.

Why a post house on set? To see problems coming before they turn into VFX, corrections or fixes.

The lettering came from the hand-painted signs of local shops and street businesses, where no two signs look alike. The challenge was keeping that character across a wide range of treatments. Each super needed its own typographic personality, and all of them still had to feel like one family, and like the restrooms people had just seen.

The supers combine two kinds of lettering: handmade elements, and AI-generated variations developed from those original designs. The handmade work established the visual character. AI helped us explore additional treatments and expand the range of styles.

Different letterforms, styles and compositions gave the graphics a handmade quality, as rich and mixed as the signs they came from.

The restrooms stayed at the Choliseo. The lettering brought them into the commercials, adding another layer of local character and carrying the spirit of the installation into the words on screen.