Rocket Mortgage
DRTV explainers

Rocket, a mortgage lending company, needed animated content to go with the live-action commercials we also worked on for them. The goal was to explain its products in more detail, so the person watching could understand how they work and what the mortgage process involves.

We developed two main pieces for social media, Purchase and Refinance, plus shorter cutdowns, with animated characters that guide the viewer through the process. To get there, we explored different character designs and script proposals, looking for a clear, approachable way to show each concept.

The final pieces bring together what came out of that development: character animation and explanatory graphics, combined to make Rocket’s products easier to understand.