Digital

A streaming tile is about the size of a stamp. It still has to sell the whole show.

So we redesign it, we do not resize it. No arbitrary crops, ever. A vertical banner is its own composition, not a squeezed billboard. That is the whole difference between artwork that survives adaptation and artwork that gets butchered by it.

Key art rebuilt for every surface it lands on: streaming browsers on Roku, Amazon, Apple, Samsung and Google, social, app stores, web takeovers, and OOH and DOOH, from a bus shelter to a full station domination to 3D anamorphic screens. Any format, any language, any market. Localization is the same job and not a second one, because the team is bilingual and the design has to survive the translation too.