Motion

The end tag is four seconds long and it takes the longest.

That is the craft. Title sequences, graphics packages, logo animation, type in motion, full 2D and 3D spots. A system that works in the broadcast cut still has to work in the six second vertical, and in the thirty cutdowns nobody budgeted for, so we build it to survive all of them. Motion is also the polish sitting under everything else here: the transitions, the supers, the tag, the details that decide whether a cut feels finished or just done.